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    Welcome Members of the Media.

    Welcome to the Media Room section of the Jiminy Peak web site. The following are news releases intended for members of the media, though everyone is certainly welcome to read them! If you are not a member of the media and you wish to make a reservation or need more information please call (413) 738-5500 or email [email protected]

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    Jiminy Peak Received Environmental Award from National Ski Areas Association


    JIMINY PEAK RECEIVES ENVIRONMENTAL AWARD FROM  NATIONAL SKI AREAS ASSOCIATION
     
              
    HANCOCK, Mass. (May 9, 2019) - The country's leading ski area association has recognized Jiminy Peak Mountain Resort's environmental leadership with its
    Climate Change Impact Award.
               
    The National Ski Areas Association (NSAA) recently presented awards in sustainability, safety, growth and marketing to members with the most innovative and successful programs in a variety of categories. Jiminy Peak, located in western Massachusetts, tied with Sugarbush in Waitsfield, Vermont.
               
    The awards were presented May 1 at the association's National Convention and Tradeshow in San Diego.


    Jiminy Peak tied with Sugarbush for the National Ski Areas Association Climate Change Impact Award. Accepting the honor was (l-r) Win Smith, President and CEO of Sugarbush Resort, Jiminy Peak CEO Tyler Fairbank, and Brian Fairbank, chairman of The Fairbank Group. Photo courtesy NSAA/Ambience Photography.
           
    "Thoughtful, mindful energy conservation and renewable energy projects at Jiminy Peak not only help the environment, but are simply good business practices," said CEO Tyler Fairbank.            

    "This award from the NSAA provides affirmation that we're on the right track."
               
    Adds Kelly Pawlak, NSAA president and CEO, "We applaud the efforts of our members to innovate and serve as role models for success in the ski industry."
               
    Conservation efforts have reduced Jiminy's power consumption by 35% over the past 10 years. What's more, the resort is meeting its goals by self-developing conservation and renewable energy projects rather than purchasing credits from a third party renewable energy producer.
                
    In 2007 Jiminy Peak installed a $4 million 1.5 megawatt (MW) wind turbine on the western flank of its mountain. The 253-ft. high turbine paid for itself in seven years, and today, combined with a 12-acre 2.3 megawatt (MW) solar field and 400 kWh cogeneration unit can claim to be one of the few resorts in the U.S. powered 100% by renewable energy.
               
    Jiminy Peak also replaced its entire 450-gun snowmaking arsenal with energy-efficient LPX-Y Gen 3 "Sledgehammer" snowguns. The new guns convert more water with less air and at warmer temperatures than traditional snowguns. The resort purchased energy efficient snowcats, installed EV charging stations, and replaced slopeside lights with lighter, brighter, more energy efficient LED lighting.
               
    "The combination of these efforts, and many more smaller initiatives, means we are now effectively carbon neutral," Fairbank said.
     
    About NSAA
     
    The National Ski Areas Association (NSAA) is a trade association representing the interests of 319 ski areas, their operators, and industry suppliers. Formed in 1962, NSAA designs and supports ski industry initiatives and programs, including growth, safety, and sustainability, from its Lakewood, Colordo headquarters. For more information: NSAA.org
     
    About The Fairbank Group
     
    The Fairbank Group, LLC, based at Jiminy Peak and co-owned by the father-son team of Brian Fairbank and Tyler Fairbank, manages and oversees a group of businesses that include the ski resorts Jiminy Peak Mountain Resort, Cranmore Mountain Resort and Bromley Mountain, as well as SnowGun Technologies, EOS Ventures, Bullwheel Productions and other endeavors. For more information visit Fairbankgrp.com.
     
    Media contact:

     
    Jeff Blumenfeld
    Blumenfeld and Assoc. PR
    203 326 1200, [email protected]
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