Welcome Members of the Media.

Welcome to the Media Room section of the Jiminy Peak web site. The following are news releases intended for members of the media, though everyone is certainly welcome to read them! If you are not a member of the media and you wish to make a reservation or need more information please call (800) 882-8859 or email

Latest Press Releases

Aug 20, 2014

Jiminy Peak to host inaugural “Peak Music Festival"

Media Contact: 
Craig Light
Jiminy Peak Mountain Resort
Marketing Coordinator
Office: (413) 738-5500 ext: 3050
Jiminy Peak Mountain Resort to host inaugural “Peak Music Festival” on Sunday, August, 31st.
Bud Light presents the Peak Music Festival featuring live music, food and fun
Hancock, MA: Jiminy Peak Mountain Resort will be partnering with Bud Light to bring to you a day of live music, good food, and plenty of fun. This will be Jiminy Peak’s first year hosting the Peak Music Festival, and the lineup is an impressive one; singer-songwriter Bernice Lewis, Chris Merenda & The Wheels, The Rev Tor Band, along with T-Bone Daddy to finish out the Festival. 
The headliners, T-Bone Daddy will be celebrating the release of their new album, Departure. Joining them will be a long time local legend, Bernice Lewis; from her you can expect great tunes backed by some good lessons. “For me, it’s about the songs, each different, each a well thought out message, each a labor of love,” says Bernice. Also joining the mix will be Chris Merenda & The Wheels, known for producing catchy hooks and his play on words. The fourth performer is no stranger to Jiminy Peak, having performed numerous nights during the winter season’s Peak Music Series. The Rev Tor Band will be onsite once again to perform their memorable and much loved soulful melodies. As for the headliners, T-Bone Daddy is a blues influenced rock trio whose fans love the energy and engagement of their live performances and its replication found in their recorded music. 
Join the festival fun on Sunday August 31st at Jiminy Peak Mountain Resort. The music starts at 2pm and the stage will be located between the patio of JJ’s Lodge and their main chairlift, the Berkshire Express. Although tickets are needed to take part in either the Mountain Adventure Park or the Aerial Adventure Park, admission to the festival is free of charge. You can find out more regarding the event as well as stay aware of any updates by visiting 
About Jiminy Peak Mountain Resort
Jiminy Peak Mountain Resort is located in Hancock, MA., in the heart of the Berkshires of Western Massachusetts. In the winter months Jiminy is the largest ski and snowboard resort in southern New England. In summer and fall the Resort is home to Mountain Adventure including Mountain and Aerial Adventure Parks, the Soaring Eagle Zip Ride and and 13 Nights Haunt. Year-round, Jiminy offers on-mountain lodging options including a 102 one-bedroom suite Country Inn as well as two and three bedroom vacation homes and condominiums. Jiminy Peak specializes in meetings, events and conferences and offers an exquisite mountain setting for weddings. The Resort was the first in North America to generate power from its own 1.5 MW wind turbine.
Feb 10, 2014

Three New England Resorts Open New Learning Terrain For Free

Media contact:

Jeff Blumenfeld/Jamie Gribbon
Blumenfeld and Assoc. PR
203 655 1600, c 203 326 1200



Cranmore, Bromley, and Jiminy Peak Offer Free Lessons, Lifts, Rentals to

First Timers on Sunday, Mar. 9, 2014

    CRANMORE, N.H. (February 10, 2014) – If ever there was a time to learn to ski or snowboard in the Northeast, that time is Sunday, March 9, 2014, when three New England resorts showcase for free their new Terrain Based Learning (TBL) programs to first time skiers and snowboarders. No small print. No hidden fees. Just register in advance, show up, get professionally fitted in free rental gear, and have access to instructors for 90 minutes at Jiminy Peak in Hancock, Mass., Bromley Resort in Peru, Vt., and Cranmore Resort in North Conway, N.H.
    It’s a first for the TBL Program at these resorts, and a first in at least a decade that beginners are being invited to enjoy winter as guests of the resorts’ ski schools.
    All three host resorts are part of the Fairbank Group based at Jiminy Peak which has made a major commitment to learning by rethinking the process of transforming beginners into skiers or snowboarders on fun, specially designed fear-free slopes.
    “Terrain features such as rollers, half-pipes, and banks are carved into the surface to serve almost like training wheels to build confidence in sliding on snow, said Ben Wilcox, president and general manager of Cranmore Resort. “Once beginners learn the fundamentals, they progress to the rest of the mountain much faster.”
    Adds Tyler Fairbank, president of Fairbank Group, “Through this unprecedented offer, we hope to capitalize on the buzz created by the Winter Games. What’s more, it will be a little warmer, a little sunnier than those days earlier this season when we were all under the spell of the polar vortex.    
    “We believe TBL is a better way to become skiers and snowboarders and hope to expose more beginners to this most intuitive and enjoyable way to learn,” Fairbank says.
    First time skiers and snowboarders, ages six and up, must register in advance at their preferred resort, then upon arrival will receive complimentary equipment rental, a rental helmet, and a beginners’ lift ticket valid all day after the 10:30 a.m. to 12 noon instruction ($89 value). They will also receive a discount on additional lessons, lift tickets, and rentals through the end of the 2013-14 winter season. The offer is limited to the first 150 beginners at each resort. Some other restrictions apply.
    Terrain Based Learning instruction, now a permanent part of each resort’s learning programs, will continue to be available through the end of the 2013-14 ski season.
    For more information online, visit:, or
    Or call: Bromley (802 824 5522 x 301), Cranmore (603 356 5544 x 333), or Jiminy Peak (413 738 5500 x 3680).

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Editor’s note: Non-skiing/snowboarding media, or media with guests who are beginners, can register for the Mar. 9 Free TBL Day through Jeff Blumenfeld, Blumenfeld and Assoc. PR, 203 655 1600,

Jan 17, 2014

New Ski/Riding Teaching Method Launched at 3 New England Resorts

Media contact:

Jeff Blumenfeld/Jamie Gribbon
Blumenfeld and Assoc. PR
203 655 1600, c 203 326 1200

Terrain Based Learning Takes the Fear Factor Out of Skiing/Riding

 HANCOCK, Mass. (Jan. 16, 2014) – The family of an ABC-TV host, a pediatric physical therapist from Larchmont, N.Y., a writer from Ski magazine, and three network affiliate TV news crews all converged on three New England ski resorts to help celebrate the launch of a new teaching technique designed to take the fear out of learning to ski or snowboard.

    On Jan. 11-12, 2014, Jiminy Peak Mountain Resort, Cranmore Mountain Resort, and Bromley Mountain Resort officially kicked off Terrain Based Learning (TBL) during a simultaneous grand opening on their beginner slopes.

    Terrain features such as mini half pipes, banked turns, berms and rollers, designed by Snow Operating, LLC, a snowsports instruction consulting company based in Vail, Colo., are shaped into the snow to create a controlled learning environment for beginning skiers and riders that builds confidence and encourages fun and success.

    “Our three resorts, working in tandem, are committed to introducing more beginning skiers and snowboarders to winter sports,” said Jiminy Peak president Tyler Fairbank.

    “TBL uses features carved into the snow so that first timers can learn control, turning and stopping in an intuitive way without a lot of thought. It makes learning to ski or ride a lot easier than in the past.”

    At Jiminy Peak, Lauren Azuolay, 44, a pediatric physical therapist from Larchmont, N.Y., and her children Danielle, 14, Naomi, 8, and Gabriella, 6, credit TBL with helping them gain basic skiing skills after just 90 minutes.

    “I was afraid to learn because I thought beginners had to go straight down the mountain. I had no idea there were so many ways to control your speed by going side-to-side and shifting weight.
    “This experience was a turning point for me,” she says.

    Said Richard Wiese, host of the Emmy-winning ABC-TV adventure show “Born to Explore,” “For our two first timers, twin boys aged 3-3/4, TBL stacked the deck in our favor. It’s a very curated experience.

    “The instructors introduced different elements in a predictable, supervised manner. The diverse terrain features made it more interesting for our kids who wouldn’t have appreciated a bigger slope.”

    Adds first timer White Plains, N.Y., school psychologist Liz Kronk, 42, who traveled with her husband and three children to Bromley, “I actually was nervous when we started. But it was really fun. It was way more fun than I thought it would be.”

    At Cranmore, the Baryiames family from Greenland, N.H., enrolled for  beginner lessons. “It just seems like a genius way to learn. Our five-year-old Alexa is so little and it’s great to see how quickly she picked it up.  It used to take seasons to learn, not just one lesson,” said George Baryiames, a software developer.   

    For more information, visit:, or
Dec 24, 2013

3 New England Resorts Launch Revolutionary New Teaching Method

Media contact:
Jeff Blumenfeld/Jamie Gribbon
Blumenfeld and Assoc. PR
203 655 1600,


Three Mountains, Three First Time Skier/Snowboarder Families, Three Terrain Based
Learning Parks Officially Open Saturday, Jan. 11 at Bromley, Cranmore and Jiminy Peak
First 100 to Register for KidsRule Mountain Camps Receive Free Helmet

HANCOCK, Mass. (Dec. 23, 2013) – The bunny slope just got a facelift. In what is believed to be a first for New England skiing, three resorts will each officially open a revolutionary new learn to ski and snowboard area, then prove its efficiency by teaching three families of first time skiers and riders on the same day.

    Bromley Mountain in Peru, Vt., Cranmore Mountain Resort, North Conway, N.H., and Jiminy Peak Mountain Resort, Hancock, Mass., all managed by the Fairbank Group based at Jiminy, will officially launch Terrain Based Learning (TBL) on Jan. 11, 2014.
    In celebration of this new teaching method, the first 100 children and young teens at each resort enrolled in the KidsRule Mountain Camps will receive a free helmet. KidsRule, open to ages up to 14, and GET (geared towards adults), are successful learning programs at the three resorts, and both programs will now use the Terrain Based Learning technique to further improve results.

    One family that has never skied or snowboarded before has been selected at each resort to learn to ski or ride on specially designed rolling terrain that emphasizes fun. The official launch will occur simultaneously at each ski resort at 9 a.m. on Saturday, January 11, 2014.

    This snowy playground is designed to be a controlled learning environment for beginning skiers and riders that builds confidence and encourages fun and success.  Instructors will guide the first-timers through the features that include camel humps, mini half pipes, banked turns, berms and spines.

    “It’s all about having fun in a ‘fear-free’ zone,” says Sherrie Bradway, Jiminy SnowSports Director.  “When you challenge guests with specific tasks in the TBL features, learning to ski or snowboard can become intuitive for guests of all ages. Less fear definitely equals more fun.”

    Adds Ben Wilcox, president of Cranmore Mountain, “Gone are the days of teaching by trial and error.  We have developed a systematic approach at all three resorts that utilizes terrain- based learning features to improve outcomes for first-timers and increase the fun factor.”

    Terrain Based Learning, which is also taught in Aspen/Snowmass, Sun Valley, and Whistler/Blackcomb, allows a guest to become a skier or snowboarder after their first day of sliding.

    The technique was developed by Snow Operating, LLC, a snowsports instruction consulting company based in Vail, Colo.
    The new teaching snowpark was constructed at all three resorts in December out of a combination of natural snow and weeks of intense snowmaking that created bases of up to four feet. Rates start at $79 (see resort websites) per day for instruction, equipment rental and lift tickets.

    For more information please visit:, or

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Editor’s Note: Photo and video of the TBL instruction of first timers will be available upon request by late afternoon Jan. 11, 2014. Media are invited to cover the launch of the TBL program through prior arrangement with Jeff Blumenfeld, Blumenfeld and Assoc. PR, 203 655 1600,

Oct 23, 2013

Sister Resorts Team Up with Snow Operating, LLC to Offer Terrain Based Ski & Snowboard Learning

Sister Resorts Team Up with Snow Operating, LLC to Offer Terrain Based Ski and Snowboard Learning
Industry Results Show Terrain Base Learning Increases Ski and Snowboard Retention by 200%

Cranmore Mountain Resort, in North Conway, NH,  Jiminy Peak Mountain Resort, in Hancock, MA; and Bromley Mountain,  in Peru, VT have announced today that they will partner with Snow Operating, LLC, a snowsports instruction consulting company based in Vail, CO, this winter to initiate Terrain Based Learning practices at their respective resorts.  Terrain Based Learning is a new learn to ski and snowboard practice that incorporates entry level terrain park features with progressive teaching principles.   Results from this teaching approach have shown learn to ski and snowboard conversion rates grow from 15% to up to 45% at trial resorts.

“Cranmore is known for their legendary ski school programs, and the concept of Terrain Based Learning will only help bring us to the next level,” said SnowSports Director, Karen Dolan.  “The process of Terrain Based Learning allows a first time guest to be a skier or snowboarder after their first day of sliding.  The fun factor of learning in customized elements is huge and fuels them to push themselves further.   Results have shown a day filled with fun, encouragement and entertainment and they can’t wait to return.”

Terrain Based Learning introduces a first time skier or snowboarder to an unintimidating environment at the resort.  Features such as rollers, mini-pipes and bank turns allow a first time guest to explore various sensations of sliding on snow.  Terrain Base Learning lets the guest control their speed, gain balance and confidence, reduce falls, minimize fear and have fun while they learn.  “It’s all about having fun in a “fear-free” zone,” says Sherrie Bradway, Jiminy SnowSports Director.  “When you challenge guests with specific tasks in the TBL features, learning to ski or snowboard can become intuitive for guests of all ages!  Less fear definitely equals more fun!”

Terrain Based Learning was first tested at Mountain Creek Resort in New Jersey in 2012.  Joe Hession, President of Snow Operating, LLC, was acting General Manager during the launch of this program which resulted in a 200% increase in skier and snowboard retention.   After witnessing the program’s success, Hession took the successful program to the industry.  Hession’s teaching method has been implemented at prominent resorts such as Jay Peak, VT; Mountain Creek, NJ; Camelback, PA; Whistler/Blackcomb, Canada; and now at Cranmore, Bromley and Jiminy Peak.  “Terrain Based Learning allows first time skiers and riders to have a low impact day focused on fun and creating memories.  The teams at all three resorts are passionate about creating great memories for their resort guest, this makes them a great partner for Snow Operating,” says Hession.  

Snow elements will be constructed at all three resorts in December and signature, three-mountain programs like Kids Rule and GET (Guaranteed Easy Turns) will shift all instruction practices to Terrain Based Learning.  “Terrain Based Learning is going to continue Bromley’s commitment to offering a top notch experience for the whole family,” said Bromley Snowsports Director, Burleigh Sunflower.  “The Kidsule and GET programs at Bromley have always been very successful at introducing skiing and snowboarding to beginners of all ages.  With the Introduction of Terrain Based Learning, all three resorts will be providing guests with a more fun, positive, and successful learning experience than ever before.”   Kids Rule offers full day instruction for children while GET offers a two hour lesson, rentals and all day mountain access for adults.  Ages and rates vary by resort, please see individual websites for details.  

Jiminy Peak, Bromley and Cranmore offer a wide range of seasonal activities. For more information please visit, Jiminy Peak, Bromley Mountain visit, and Cranmore Mountain, visit
Oct 23, 2013

What's New for 2014

What’s New: Winter 2013/2014
Snowmaking improvements and Terrain Based Learning highlight what’s new at Jiminy for 13/14.

Hancock, MA:  Snowmaking improvements and the Terrain Based Learning method highlight what’s new at Jiminy Peak Mountain Resort for the 13/14 winter season.

This winter Jiminy’s powerful snowmaking system will be further enhanced by the addition of a new pump station located on West Way. This new pump will provide uniform water pressure the upper portion of the mountain that is not fed by the gravity system. This will allow 1/3 more snow guns to run at one time, an asset that will be further enhanced during low temperature periods (19 degrees or less) when the system is already able to run additional guns on lower air pressure.

This fall Jiminy Peak announced a new partnership with Snow Operating, LLC, a snowsports instruction consulting company based in Vail, CO. This partnership will bring Terrain Based Learning practices to Jiminy’s SnowSports school. Terrain Based Learning is a new learn to ski and snowboard practice that incorporates entry level terrain park features with progressive teaching principles. The goal of TBL is to reduce falls, minimize fear and increase fun in lessons.  Results from this teaching approach have shown learn to ski and snowboard conversion rates grow from 15% to up to 45% at trial resorts.
Oct 23, 2013

2014 Steals & Deals

Ski and save at Jiminy this winter with our steals and deals.

Hancock, MA: Ski and save this winter at Jiminy Peak with these amazing offers.

Value Card. Jiminy’s most popular way to save is now better than ever! New for 13/14 – your Value Card will also serve as your lift ticket that you may re-load online for additional savings and direct to lift access.  Value Cards cost $49 and are valid for $15 off a lift ticket anytime, all season. They may be combined with Axess re-load, Men’s & Ladies’ Twilight and State Day discounts for additional savings. Value Cards are also valid for $10 off of group lessons. When purchased before November 24, 2013, you will receive a free lift ticket valid any, non-holiday day only during the 13/14 season (a $67 value).

ECoupons. There is perhaps no better deal at Jiminy than our ECoupons. ECoupons are posted at and may be presented at the ticket window on their valid date and time for the price printed on the coupon. ECoupon offers start at just $25! Keep an eye on the website as new ecoupon offers are posted throughout the season.

MultiDay Discounts. Staying with us for more than a day? Multiday lift tickets are the way to go! Save on lift tickets and KidsRule Mountain Camps when you purchase multiday tickets for consecutive days. Save $10 per day beginning on the 2nd day or save $15 per day (also beginning on the 2nd day) when you purchase in advance online at!

Kids Ski FREE.  When you stay you stay with us midweek (Sunday-Thursday, non-holiday periods) kids under 10 ski free with a ticketed adult! What more is there to say? You can’t beat that deal! Book lodging online at the Country Inn at or over the phone at (800) 882-8859. Some restrictions apply.

Military Discount. We offer season-long savings as a thank you to our active military families. Through the end of February, save $15 off an 8 hour or 4 hour lift ticket; $10 off rentals; $10 off adult group lessons; $35 off  lift/lesson/rental package; $25 off lift/lesson package; and $35 off beginner packages. The second tier for the month of March, the resort will step up the savings, giving 50% off 8 or 4 hour lift tickets, rentals, class lessons and beginner programs. Additionally, Jiminy Peak’s Country Inn will provide a special rate of $99 per night for mid-week/non-holiday periods. Some restrictions apply.
Aug 8, 2013

Jiminy Peak Announces Management Transitions

August 1st 2013

Hancock, MA- Brian and Tyler Fairbank, owners of The Fairbank Group, LLC, announced a milestone staffing change at one of its flagship member companies, Jiminy Peak Mountain Resort, LLC. Chief Financial Officer, Jack Filiault will commence a transition to retirement over the 20 months as of August 1st, with a target retirement date of April 1st, 2015.  Jack has been with Jiminy Peak since (1975) and has served in his current capacity as CFO since (1987). Filiault will maintain his title and several of his duties during the transition, while also serving in an advisory capacity to the Fairbanks’ and to the staff members assuming some of his former responsibilities.

As a result of the transition, Jiminy Peak has made several staffing adjustments. Ray Boudreau, previously the company’s Controller, has been promoted to the position of  department director with the title of Director of Accounting and Finance. He assumes an expanded finance role with Jiminy Peak. Sarah Sweet is appointed to the position of Executive Assistant and Associate Manager with responsibility for a variety of administrative responsibilities including managing Jiminy Peak’s insurance portfolio. The Fairbank Group’s General Counsel, Adam Filson, takes on oversight of Jiminy Peak’s real estate department. Jiminy Peak Lodging Director, David Cammer, will expand his responsibilities for vacation-ownership operations, management and homeowner relations.

“Jack and I have worked together for several decades.” says Fairbank Group Chairman, Brian H. Fairbank; “I admire his dedication, loyalty, years of hard work and institutional memory. I am delighted that we are able to maintain the benefit of his experience and wisdom throughout this transition and also create opportunities for a number of other outstanding team members.”

 “This orderly transition really affords us a great opportunity for the future,” says Fairbank Group CEO, Tyler Fairbank.  “We have a talented group of managers who will be stepping into new opportunities for growth. Having Jack as a part of this process as a mentor, coach and advisor will help them to be well-positioned for the future.”

Jack will maintain his office at the Administration Center at Jiminy Peak in Hancock, and all of his contact information remains the same.

For further information contact Michael van Eyck at or 413-738-5500 ext. 4150.

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